I'm so obsessed with this hysterical ad for Justin Bieber's new fragrance "Someday". It was shot by Terry Richardson, of course. Perfume ads are always about sex but I've never seen an one that blantantly appeals to the sexuality of preteen girls. This ad basically screams "Someday, when I'm old enough, I'll lose my virginity to Justin Bieber!" This is a dream shared by millions of 12 year olds but it's weird to see it spelled out on a magazine page. I also can't help but read into the byline "Never let go with the new fragrance for her that gives back." Does it have any relation to the insanely vaginal perfume bottle? That thing looks like a demented collaboration between Judy Chicago and Claire's Accessories. Although it's mostly just a cheap impostor of the stellar "Oh Lola!" bottle. The rhinestone heart and key evoke both chastity belts and the miniature locks that girls put on their diaries, which presumably contain pages and pages of flowery prose about Mr. Bieber. And then there's the commercial, which features a bevy of Twilight-esq imagery, orgasmic sounds, and one sick pair of purple high-tops. There's nothing fundamentally wrong with these ads but they're indicative of how crazy advertising has become, not to mention the insanity of the Justin Bieber phenomenon. And don't even get me started on the airbrushing. If a baby-faced 17-year old is too haggard to appear un-retouched in his own ad campaign the world has become a very sad place.